A 3rd of British drivers revisit the identical dealership to purchase their subsequent automotive, in response to findings by used automotive web site AA Vehicles analysis.

In whole, 31% of drivers purchased two or three vehicles from the identical dealership, whereas 4% have purchased greater than three autos from the identical dealership.

Nevertheless, with greater than 1 / 4 (29%) of drivers going someplace completely different every time, the analysis suggests dealerships can not depend on loyalty alone and should nonetheless make an effort to draw new prospects and stand out from the gang.

Almost three in 5 drivers (58%) say they’ve purchased from a dealership they hadn’t visited beforehand as a result of they’d discovered a selected automotive they preferred on-line and went to see it in individual. Over 1 / 4 (27%) visited a specific enterprise as a result of it had been beneficial to them by a pal or member of the family. 

When planning to purchase a used automotive, three in 5 drivers (59%) say they might examine if a dealership is accredited or permitted by an unbiased organisation. In the meantime, half (56%) would examine the enterprise’s web site. Simply 3% of drivers would do no analysis in any respect.

Half of drivers (51%) would additionally lookup unbiased evaluations on different web sites earlier than deciding to do enterprise with a dealership. In the meantime, 7% would search feedback about particular dealerships through social media.

Mark Oakley, director of AA Vehicles, stated: “Each skilled automotive seller is aware of that buyer belief is the lifeblood of their enterprise and the important thing to sustainable gross sales progress – whether or not that’s repeat enterprise from prospects returning for his or her subsequent automotive or by way of referrals they make to their family and friends. However earlier than sellers can earn that belief, first they need to entice recent prospects to their forecourts.

“Overview web sites permit would-be patrons to do their due diligence on the standard of a seller’s service earlier than even setting foot on a forecourt. With a lot competitors, and drivers capable of supply their good automobile from wherever within the nation, dealerships with stellar evaluations and people accredited by a good model are the more than likely to face out from the gang. 

“Three in 5 drivers say that when in search of a used automotive they actively hunt down dealerships which have been given a seal of approval by an unbiased organisation.  

“Leaning into the fame of a trusted model, like The AA, might help dealerships encourage the client confidence that is step one to a sale. AA Vehicles has additionally partnered with the Chartered Buying and selling Requirements Institute so as to add one other layer of reassurance that finally helps sellers stand out from the competitors and drive extra gross sales.”