There’s just one factor higher than that grand show that rolls round when Tremendous Bowl Sunday comes — and that’s the gorgeously extravagant adverts that emblazon our screens. Sure, all of us love the halftime present, and there have been a few of this era’s largest faces which have performed; however there’s nothing higher than gawking over a brand new automotive that simply oozes sophistication, luxurious, and, effectively — cash.

With adverts throughout this era comes some huge cash, and types are all preventing to the tip to get their names on the massive display screen. The large bucks are being paid for only a thirty-second slot to promote within the advert breaks through the halftime present. The Tremendous Bowl LVII really charged corporations USD 7 million for that 30-second slot, so that you darn effectively know that it’s obtained to be a golden little bit of TV time. Although it was half one million greater than the yr earlier than, automotive producers haven’t stopped placing on lavish shows — we love them, and the world loves them too, however it’s nonetheless good to look again and see what went earlier than. LUXUO picked out our favourite and most luxurious automotive adverts in Tremendous Bowl historical past – so all you must do is sit down, benefit from the present, and get saving for one among these beauties…

1. BMW, 2022

Does something scream “luxurious automotive” greater than a German-engineered BMW? Producing automobiles since 1916, BMW has cemented itself on the planet of luxurious automobiles. Sure, there are costlier, flashy, and excessive choices — however BMW has one thing that others don’t… the dealing with. Its automobiles are so expertly engineered that the dealing with and driving potential has been perfected. Its no marvel they participated in Method 1 till 2009.

Now, you might suppose that half-time singers like Dr. Dre, Eminem, or the one and solely Snoop Canine can be the cincher for all viewers, however 2022’s BMW advert actually took its fair proportion of consideration. Does something ooze luxurious, gold, and all issues nice greater than Zeus and the Greek Gods? We predict not. BMW’s halftime advert took up an entire 60 seconds and featured Arnold Schwarzenegger as Zeus, the God of Sky and Thunder (how becoming). And his associate? Effectively, it was solely the Greek goddess herself, Hera being performed by Salma Hayek — now that’s a casting!

The advert reveals the pair deciding to retire and transfer to Palm Springs till Zeus will get bored. You see them float round of their Cali pool home and chill on the golf course, after which Hera goes on to purchase Zeus the well-known BMW iX — the all-electric (so excellent for the lightning god!). Viewers and bettors in every single place went wild on the sight of this advert, and though the Tremendous Bowl odds might not have been altered by this on-screen enjoyable, we’re fairly positive that BMW’s odds had been effectively of their favor. Bookies in all probability additionally encountered some last-minute flutters on the match as many hopeful viewers aimed to get fortunate so they may purchase their very personal BMW iX!

2. Mercedes, 2019

That includes American rapper Ludacris and a man who manages to get every thing he needs on the planet, the 2019 Mercedes Tremendous Bowl advert was iconic, to say the least. The 60-second skit was titled “Say the phrase”, and also you watched an everyday man stroll by way of life, making every thing come true with god-like powers. From altering music as he walks and talks, to getting a golf ball within the gap simply by wishing for it — every thing was in his favor. 

Everyone knows that Mercedes is the image of luxurious, and every thing they supply is of high specification, so no marvel this automotive generated such an advert. It’s one other one which we’re positive all of the profitable bettors that day had their eyes on!

3. Chrysler, 2012

Chrysler churns out all one of the best Tremendous Bowl adverts yearly, and we’re fairly positive they by no means miss a beat. They’re one among America’s favourite automobiles, so that they all the time pull out all of the stops. However 2012 was a little bit totally different from what we’re used to. Sure, we’re digging round for essentially the most luxurious commercials, however we are able to’t finish this text with no point out of this particular advert in cinematic historical past.

It pictured Clint Eastwood in a Hollywood-worthy advert which was titled “Halftime America.” Now, most adverts consider wild and fantastic tales like Zeus and Hera, or superpowers, however this one was themed round motivation and backing their American groups within the Tremendous Bowl — becoming, proper?

The extremely motivational message was pushed by Eastwood in his raspy-toned phrases stating “This nation can’t be knocked out with one punch. We get proper again up once more, and once we do, the world’s going to listen to the roar of our engines.” Now, take that as you’ll, however groups and gamers resonated with it, and it’s gone down as among the finest adverts in Tremendous Bowl historical past.

Sure, Chrysler needs you to purchase their automobiles, however in addition they wish to inspire the groups, and boy did they try this! High marks from us: it was among the finest. 

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