A mere few weeks after a digital animation of an electrical Volkswagen Beetle stirred the rumor mill a couple of real-life model, the CEO of the passenger automobiles enterprise has stated in any other case. Though the German automaker just lately revived its traditional Bus as a BEV with a number of different acquainted VW nameplates to observe, the Beetle will stay exterminated for now.

Though it stays a family title in autos, Volkswagen Group sees itself claiming a a lot bigger function sooner or later market panorama. Moreover, the automaker has remained fairly open about the way it intends to take action by embracing electrification all through its manufacturers and electrifying most of its well-liked nameplates.

Volkswagen Automobiles, particularly, has discovered early success with its ID model EVs and has already confirmed well-liked fashions just like the Golf and GTI will likely be transitioned into their very own BEV variations sooner or later. As a nod to its previous, Volkswagen just lately launched the ID.Buzz primarily based on the cult-classic VW buses (seen under).

The ID.Buzz was a mission overseen by ex-Group CEO Herbert Diess, who was ousted final summer season and changed by Porsche CEO Oliver Blume. Throughout his tenure, Diess helped dream up a reborn model of the Volkswagen Beetle as an electrical car to invoke a extra “emotional” lineup.

Blume, nonetheless, is extra serious about optimization and profitability than emotion, and Volkswagen Automobiles’ CEO Thomas Schäfer seems to be in the identical camp, just lately describing an electrical Beetle as a “lifeless finish” with out ruling out its future solely. Right here’s the newest.

The electrical Beetle will reside on… as fantasy fiction

In a current interview with Autocar, Volkswagen Passenger Automobiles CEO Thomas Schäfer spoke to the model’s future in EVs and its plans to deliver sure nameplates (and abandon others) because it transitions into the all-electric period. Per Schäfer:

We’ve determined we’re not going to throw away the standard, profitable names which have carried us for thus lengthy, that we’ve invested in for thus lengthy, like Golf and Tiguan. Why would you allow them to go? Clearly now we have plenty of names in our historical past, however there are solely, I’d say, a bit of greater than a handful which can be actually iconic and international. There are the standard ones, the Golf, the Tiguan… Would you do Scirocco or would you do Arteon? Most likely not. That’s a part of our naming philosophy that we are actually finalizing.

So the Golf and Tiguan are in, however the Scirocco and Arteon are in all probability out. Earlier this month, an animated model of an all-electric Beetle was showcased because the wheels for a superhero referred to as Ladybug within the youngsters’s Netflix film Miraculous. We reported on the time that this might be a touch of Diess’ dream of “emotion” coming to fruition. Nonetheless, when requested about the opportunity of an all-electric Volkswagen Beetle making its option to market, Schäfer didn’t seem too optimistic:

I don’t assume so, as a result of there are particular automobiles which have had their day. It wouldn’t make sense to deliver it again. I wouldn’t say with 100% [certainty]. However from the place I stand now, I wouldn’t contemplate it. It’s the identical as Scirocco: it had its day, then there was a brand new mannequin primarily based on a reinterpretation. To try this once more? I don’t assume so. And going ahead with balancing all these applied sciences and the price that’s related to it, you’ve received to speculate cash in the absolute best place.

Within the CEO’s protection, Volkswagen bugs aren’t precisely probably the most aerodynamic design, however alongside the Bus, the Beetle is definitely probably the most recognizable car the automaker has ever constructed and has an extended historical past in popular culture. Nonetheless, the choice to curb nostalgia and deal with extra viable EV conversion makes plenty of sense from a enterprise standpoint, so followers of the Beetle could also be ready a lifetime to see an all-electric model.

Maybe VW will make an eVTOL model, and we’ll finally get to see an electrical Beetle take flight. If that occurs they usually don’t name it a lightning bug, I’ll be pissed.