Volkswagen Group is planning to ditch its Seat and ID automobile manufacturers, presumably by the tip of this decade, because it refocuses customers on its extra widespread nameplates.

Whereas the ID sub-brand is serving a objective in distinguishing VW’s new electrical vehicles from its conventional vary, the Volkswagen model will stick to its acquainted automobile names for electrical vehicles sooner or later, acording to its board mnember Thomas Schäfer.

And he stated the incomes potential of Cupra is way better than Seat, so the group is evident the place its funding shall be greatest positioned and “the way forward for Seat is Cupra”.

Because it was purchased by Volkswagen Group in 1986, the Seat model has struggled to ship sustainable development in gross sales and profitability.

Schäfer stated the names Volkswagen will use sooner or later “undoubtedly” are Golf, Tiguan and GTI. “That’s given. The others we’ll take a look at on a case-by-case foundation,” he stated.

“ID.3 was a reputation which was essential to differentiate it from the ICE fashions. However we most likely don’t want that going into the longer term,” he informed Electrifying.com.

Schäfer additionally informed journalists on the IAA Munich.worldwide motor present this week that “the way forward for Seat is Cupra” and confirmed that the group is planning to “ramp up” funding within the efficiency model.

With its sharper styling and sportier model positioning, Cupra has enabled Volkswagen Group to promote what are successfully the identical vehicles as Seat however at increased checklist costs

Schäfer stated it has change into ‘prohibitive’ to proceed investing in each Seat and Cupra, and VW Group will again Cupra attributable to its “far better” incomes potential and rising reputation, studies Autocar.

It’s unclear what this implies for Seat’s vendor community, nevertheless many franchisees additionally characterize the Cupra franchise in the identical location so affect might be mitigated.

In recent times Seat has tried to increase into different mobility channels, together with with the launch of its electrical scooter, Seat Mo.

“I’ve seen a lot of new names come up and go however this was a great choice. Cupra is greater than Alfa Romeo and Polestar, so not simply new manufacturers but additionally outdated,” he stated.