Home Automotive 2023 Malaysia premium automotive gross sales knowledge – BMW, Mercedes-Benz gross sales down regardless of rising market

2023 Malaysia premium automotive gross sales knowledge – BMW, Mercedes-Benz gross sales down regardless of rising market

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2023 Malaysia premium automotive gross sales knowledge – BMW, Mercedes-Benz gross sales down regardless of rising market

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2023 Malaysia premium car sales data – BMW, Mercedes-Benz sales down despite growing market

Thus far we’ve taken a take a look at general, passenger automotive and pick-up truck gross sales knowledge damaged down by model, however there’s another we haven’t touched, and that’s the premium automotive phase. That is the place it will get fascinating, as a result of whereas gross sales of those costlier automobiles have elevated, it’s not the same old gamers that profit from this.

General, the eight premium manufacturers (allowing for that Tesla, Audi and sensible don’t report their gross sales figures to the Malaysian Automotive Affiliation, or MAA) offered 1,060 extra vehicles final 12 months at 29,213 models. As ordinary, the lion’s share of the market was sewn up by BMW and Mercedes-Benz – collectively, they constituted 72.4% of all gross sales (BMW 41%, Mercedes 31.4%).

2023 Malaysia premium car sales data – BMW, Mercedes-Benz sales down despite growing market

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However Munich’s gross sales had been nearly flat at 11,973 models (three fewer than in 2022), whereas Mercedes delivered 568 fewer vehicles at 9,163 – a lower of 5.8%. Distant third-placer Volvo has additionally seen a decline of 15.6% or 498 models to 2,696 models, its market share dwindling from 11.3 to 9.2%.

It seems that patrons have as an alternative gravitated in the direction of the bit gamers, led by Lexus. Gross sales of Toyota’s luxurious offshoot nearly doubled to 1,901 models, with a commensurate market share development to six.5%. In the meantime, MINI noticed a wholesome 49% bounce in gross sales to 1,808 models, the additional 595 vehicles delivered greater than making up for its guardian model’s underperformance.

However the largest shock was Porsche, gross sales of which grew 70.5% to 1,526 models, clearly pushed by a rise within the variety of excessive internet value people. That appears to have been on the expense of Land Rover, which noticed a lower of 42.4% to 76 models, dipping underneath the three-figure mark.

Its stablemate Jaguar has a relatively extra constructive 12 months – it too nearly doubled its gross sales, though on this case it’s solely up 18 models to 37 models. That’s barely any greater than Lotus, which opened its books with 33 models offered, pushed by the brand new Eletre SUV.

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