CitNOW has highlighted a few of the greatest video content material being created within the UK’s automotive retail trade with its newest Digital Highlight Awards.

The trade’s greatest video stars have been assessed in three classes: ‘Greatest Gross sales Video’, ‘Greatest Workshop Video’ and ‘Most Artistic Video’

CitNOW’s panel of judges evaluated entries for a way partaking they have been, the breadth of knowledge shared and the readability with which every was delivered.

Claire Anderson at Fairfield BMW triumphed within the Greatest Gross sales Video class, with a video described by judges as “filled with power and enthusiasm.”

Having rigorously researched the car in query, Claire delivered complete particulars in an entertaining and informative method; a technique that has resulted in her movies securing a 4.8-star buyer ranking.

Successful Greatest Workshop Video was Kris Bell at Marshall Jaguar Land Rover Newbury, with judges highlighting his use of visible aids to clarify points and measurements in larger depth. Kris helped his buyer perceive the significance of upkeep and restore work by rigorously explaining the implications of not changing elements in a well timed method.

Brook Oram from Epsom Audi obtained the Most Artistic Video award, with an entertaining and memorable piece impressed by High Gear.

Judges praised Brook’s enthusiasm and the diploma of personalisation used when explaining the automotive’s options, all of which they felt maximised the probabilities of the client returning to the dealership to finish the sale.

The three award classes have been designed to replicate the significance of digital instruments throughout all dealership operations.

A current survey commissioned by CitNOW Group, discovered that just about half (43%) of customers can be extra more likely to buy a car in the event that they obtained a personalised video about it in response to their preliminary enquiry.

In the meantime, 41% of customers say they might be extra more likely to approve restore work on their automotive on-line in the event that they have been despatched a video of their car that clearly confirmed the work required.

Carol Fairchild, chief buyer officer at CitNOW Group, mentioned: “Our analysis exhibits the rising significance of video in driving buyer engagement and facilitating buying choices, so it’s necessary we have a good time these people who’re utilizing digital instruments most successfully to ship distinctive buyer experiences.”