Commercial characteristic: How will you discover and entice the jobseekers you want in 2024?


Commercial characteristic from Certainly

With greater than 50 million visits to Certainly each month within the UK alonewe’ve got a front-row seat to the worldwide economic system. Trying on the UK’s automotive trade we see that job postings have surged because the begin of the pandemic. In a great world there’s a good stability between the demand for staff – which we see by way of the variety of jobs posted to the platform – and the variety of jobseekers making use of for these jobs.

In some instances, similar to with demand for roles in automotive Gross sales, job postings on Certainly have risen by 47% because the begin of the pandemic, whereas the variety of jobseekers in search of these jobs has elevated by 60%. This can be a pretty wholesome stability. Alternatively, roles in set up and upkeep have elevated by 269% whereas the variety of jobseekers in that class has elevated by solely 185% over the identical interval. In different phrases, the demand for staff is considerably higher than the availability.2

As a result of the quantity of roles and jobseekers on Certainly is so excessive, we’re additionally capable of break this knowledge down at a regional degree. This helps us to see areas the place it may be simpler or harder to recruit. This data can be utilized to assist to develop totally different methods. For instance, it may be value contemplating whether or not some administrative roles could be achieved remotely and subsequently provided to folks in elements of the nation the place the availability of labour for these roles is excessive.

The important components of a profitable recruitment technique are to put in writing job commercials in a compelling method and to make sure that your provide to potential staff – generally known as your ‘employer model’ – lets you stand out out of your competitors. With our capacity to see what tens of millions of jobseekers seek for each month, we are able to advise you on the very best methods to do that.

We now have seen from our personal analysis that 73% of jobseekers in the UK say a job description that features duties, abilities, and necessities is essentially the most worthwhile data for gaining a greater understanding of a job.3

With important current advances in the usage of Synthetic Intelligence – and extra thrilling developments to return in 2024 – we are able to cut back the period of time it takes to create a brand new job description from 2 hours to simply 5 minutes.4

Our devoted automotive group works throughout the sector to offer perception and recommendation to assist corporations to face the recruitment problem. Please get in contact with us to debate your plans for 2024 and past.

Thomas Wilson, Senior Gross sales Director. thomasw@certainly.com


1 SimilarWeb, whole visits October 2023

2 Certainly knowledge (UK)

3 Certainly UK survey of 750 jobseekers

4 Certainly knowledge (US, UK, FR and CA)

 

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