I’ve been pondering again to one of many first choices that needed to be made when beginning our firm.
The identify.
 
It’s clearly crucial so value taking time to think about it, as will probably be an id that you’ll symbolize, and vice versa, for a while.  As your calling card it may well say so much concerning the firm and can give a sure impression to potential shoppers.  Though not the be all and finish all, it may well make a distinction.  So deciding whether or not it’s simply pronounced or spelled, will look good graphically, relate to the business you might be in or taking the alternative method and going in opposition to conference for the sector, must be thought by way of.
 
Like everybody within the place of naming their enterprise I went by way of a quantity thought processes and concepts.
 
I rejected using my identify as a result of I used to be clear that the corporate ought to have an id of its personal and when individuals joined they’d affect the character by way of their involvement.  It might additionally be capable of keep on buying and selling with out me concerned if want be.  I additionally knew I wished a reputation that wouldn’t turn out to be an acronym like BMW, nor simply letters with no which means.
 
One method I took was to consider what traits I imagine it takes to succeed; willpower, ambition and drive. 
Bingo!

From first Emblem and enterprise card to present

The extra I thought of it drive was clearly the plain selection, for positive the character facet, clearly automobile and automobile associated, and it’s what I like to do. Together with 99% of individuals concerned within the automobile design business.
 
As with lots of people over the previous few months I’ve been reassessing life and enterprise. An essential a part of that course of being listening to podcasts – particularly in the midst of the evening.  One specifically, The Futur with Chris Do, has been a significant supply of inspiration and a re-energiser.   
So it appeared applicable to make use of this picture from one among his twitter posts – a possible chapter for his (properly value studying) guide ‘A Pocket Filled with Do’.

Now’s a time for focus and drive, as our firm passes by way of it’s twenty fifth yr, in an effort to steer a transparent future course.

_{high picture credit score – Chris Do – the futur}