Ford on Monday teased the automaker’s upcoming three-row electrical SUV, promising effectivity that may yield ample vary with out enlarging battery packs.

This mannequin is due in 2025 alongside the Challenge T3 pickup truck teased in March, with each fashions utilizing Ford’s Technology 2 EV structure. At Ford’s Capital Markets Day on Monday, CEO Jim Farley and product improvement chief and CTO Doug Discipline offered a touch at what’s in retailer for these next-generation EVs.

“Ford’s Technology One was a scrappy endeavor: Low funding, actually small groups, and pushing in opposition to a big group that hadn’t actually endorsed or embraced EVs but,” Discipline mentioned of efforts just like the F-150 Lightning, which he nonetheless referred to as “nice merchandise” and partly why he got here to Ford from Apple.

Ford Gen 2 electrical SUV place to begin

“Now our Gen 2 merchandise we’ll take quite a bit additional. We’ll put money into Gen 2 solely in these locations and segments the place we all know we are able to win…beginning with a full-size pickup that goes to the following stage, and a three-row SUV,” Discipline defined. “Our Gen 2 merchandise might be not like something prospects have ever seen; that begins by not attempting to be all the things to everybody and make each attainable taste for each particular person.”

Discipline mentioned the three-row electrical SUV might be “groundbreaking,” whereas Farley described it as being “like your personal private bullet practice.” But it surely will not be an electrical model of an present Ford SUV.

“Now we might have transformed an Expedition into an EV nevertheless it would not have made for an excellent EV and it would not have made for an excellent Expedition,” Discipline mentioned. That is partly as a result of, to get 300 miles of vary on the freeway, an Expedition would wish a roughly 150-kwh battery pack, including weight and value, Discipline defined.

2025 Ford 3-row SUV – not going to be an Expedition EV

“There is a little bit of an arms race within the trade to shove larger and larger batteries into giant EVs and attempt to make them like ICE automobiles,” Discipline mentioned. “However the actual battleground in electrification is about effectivity.”

“We optimize it moderately than compromise it,” Discipline mentioned. “After we got down to construct our Technology 2 three-row we began by altering the best way we take into consideration the tires with decrease rolling resistance, squeezing each little drop of propulsion system effectivity out. And in pc simulations we took a bunch of mass out, we lowered the experience peak, modified the aerodynamics. The result’s a special product.”

This strategy yields a three-row household SUV with 350 miles of vary from a 100-kwh battery pack, that may nonetheless cowl greater than 300 miles whereas cruising at 70 mph, Discipline mentioned, together with charging that may get better 150 miles of vary in 10 minutes.

Ford Gen 2 electrical SUV after effectivity enhancements

Discipline additionally mentioned the electrical SUV might be longer, sleeker, and quieter than typical giant SUVs. The Gen 2 EVs may also debut a brand new software program and {hardware} platform enabling Stage 3 driver-assist performance, he added.

The three-row SUV and pickup might be high-volume fashions. Farley mentioned Ford’s Mannequin E division is focusing on manufacturing of 1.2 million to 1.3 million EVs yearly by the top of 2026. Ford can be asking sellers to get onboard with a brand new EV-heavy enterprise mannequin or depart the model.