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Isuzu MU-X loosens Toyota stranglehold on giant SUV gross sales

Isuzu MU-X loosens Toyota stranglehold on giant SUV gross sales


The Isuzu MU-X was the best-selling automobile in its section in April for the second month in a row, outselling the likes of the sometimes dominant Toyota Prado, in addition to the Kia Sorento, Subaru Outback and Ford Everest.

Isuzu Ute Australia managed to ship a complete of 1095 MU-Xs in April, up 66.4 per cent on the identical month final yr, and now holds a 14.9 per cent share in VFACTS’ Giant SUV beneath $70,000 section.

Regardless of the MU-X being the best-selling automobile in its section in April, it’s not even a report gross sales month for the corporate. That will be when 1297 MU-X examples have been bought throughout September 2021.

By way of its Giant SUV opponents final month, the Kia Sorento got here in second place with 814 registrations (up 54.5 per cent on April 2022), adopted by the supply-constrained Toyota Prado rounding out the rostrum with 762 registrations (down 53.3 per cent).

These sat forward of the Subaru Outback (752, up 44.9 per cent) and Ford Everest (677, down 10.7 per cent).

Yr-to-date, the MU-X can also be on high with 4893 registrations (up 53.3 per cent), adopted by the Toyota Prado (3982 registrations, down 56.7 per cent), the Kia Sorento (3979, up 177.9 per cent), the Subaru Outback (3831, up 56.6 per cent), and the Ford Everest (3644, up 37.3 per cent).

The Giant SUV beneath $70,000 section as a complete is down 0.1 per cent year-to-date, with 36,758 models bought so far in 2023.

Whereas it’s nonetheless early within the yr, the Toyota Prado has dominated the Giant SUV beneath $70,000 section for quite a few years now. The final time it was outsold for yearly registrations was in 2014, when it was overwhelmed by the Jeep Grand Cherokee.

Past the MU-X, the D-Max ute was the seventh best-selling automobile total final month with 1809 registrations. It was overwhelmed by the likes of the Ford Ranger (3567) and the Toyota HiLux (3526).

Isuzu Ute is the second best-selling model in Australia with solely two autos at present on sale, behind Tesla. The previous is at present in eleventh place (2904, down 4.2 per cent), and the later is in seventh place (3676 registrations).

“Throughout the month of April, we’re happy to see that our MU-X stays the top-selling giant SUV beneath $70k, for the second month in a row and that D-MAX stays one of many top-selling nameplates total,” mentioned a Isuzu Ute Australia spokesperson.

“Whereas it’s a strong indication that the market continues to gravitate in the direction of succesful seven-seat SUVs and utes, we consider that our numbers, like the remainder of the business, might be increased if we weren’t affected by among the latest provide chain challenges, significantly as we’ve seen of late in Victoria.

“We stay hopeful that the market will proceed to recuperate within the close to future.”

Each the Isuzu MU-X and D-Max just lately obtained minor specification tweaks in and out for the 2023 mannequin yr.

Many of those modifications have been aesthetic, but in addition included a brand new auto-off perform for its blind-spot monitoring and rear cross-traffic alert system when a trailer is hitched up and detected through the real trailer plug accent.

MORE: All the pieces Isuzu MU-X



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