Lucid arrange store at a Tesla Supercharger station in Los Angeles to supply Tesla house owners check drives of the Lucid Air. For some purpose, it appears to be angering some Tesla followers.
For probably the most half, we need to see electrical autos go after gasoline-powered automobiles, however electrical propulsion has already transformed lots of people, and so they tend to be inquisitive about different EVs.
Due to this fact, it’s not shocking to see automakers going after current EV clients, and there’s no larger EV market than Tesla clients.
These automakers have discovered an fascinating technique to go after these clients: Supercharger stations.
Earlier this 12 months, we reported on Cadillac bringing check drive Lyric autos to a Tesla Supercharger in China to supply rides to Tesla house owners.
Now Lucid Motors has taken notes and determined to do the identical in California and introduced a Lucid Air check drive automobile to a Supercharger station in Hollywood:
That is beginning to grow to be a pattern and a instrument that automakers use to go after a really particular market.
Curiously, Tesla house owners within the thread above appeared considerably indignant on the state of affairs – calling it “determined”, “not the fitting technique to promote”, “ambulance chaser”, and extra.
I don’t perceive getting mad at this. It’s intelligent advertising and marketing. Sure, most of them gained’t have an interest, however you may plant a seed in some heads, and that’s what advertising and marketing is attempting to do.
It’s additionally utterly truthful sport so long as they’re allowed to be on this car parking zone, I don’t see any concern.
I do know it might be higher for Lucid to go after gasoline-powered automobiles, however you gotta do what you gotta do, and that’s a lower-hanging fruit.
With that stated, I don’t know what to consider the Lucid Air. I haven’t had the possibility to strive it myself but and I’ve heard good and unhealthy issues about it.
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