Home Luxury Cars Nick Stratton on Sanlorenzo Asia’s Rising Household

Nick Stratton on Sanlorenzo Asia’s Rising Household

Nick Stratton on Sanlorenzo Asia’s Rising Household


Nick Stratton, Gross sales Supervisor, Sanlorenzo Asia

Sat at my desk in Hong Kong after getting back from the Sanlorenzo shipyards in Italy, I used to be reminded of the enjoyment in having the ability to journey once more, to see acquainted faces and spend some great days with shoppers doing what we do greatest — and serving to design some unimaginable yachts to be used in Asia and past.

The pandemic days seem like behind us, borders are open, and it has been nice to really feel the thrill of our homeowners and future homeowners wanting to go to our services in Italy and to take pleasure in their yachts outdoors of their residence nations.

Just lately in Thailand, I used to be lucky to be having fun with espresso on board a surprising Sanlorenzo envisaging what will probably be a really busy 12 months forward with quite a few thrilling deliveries, new tasks beneath development, and additional progress for Sanlorenzo and Bluegame throughout the Asia-Pacific area.

Sanlorenzo SD90

This will probably be an action-packed 12 months, with a document variety of deliveries into the area and the identical to be stated for brand spanking new yachts beneath development. Within the first quarter of 2023, we witnessed the supply of 9 yachts from throughout the vary together with items from the SD, SX and SL strains plus Bluegame yachts.

Our service and commissioning groups are in full swing, and our administration division is busy recruiting crew, arranging berthing and getting organised for a busy season forward. We’re very grateful to our homeowners who’ve entrusted us with constructing their yachts and are dedicated to investing available in the market wherever we will to enhance infrastructure and assist.

Captains Workshop

In March, we hosted our first Sanlorenzo and Bluegame Captains Workshop in Hong Kong, which is residence to a major share of our Sanlorenzo fleet.

Sanlorenzo Asia Captains Workshop

Organised in collaboration with the shipyard’s personal aftersales crew, the Captains Workshop is meant to boost the usual of our captains by giving them entry to a pool of execs to study from, whereas additionally permitting our Sanlorenzo crew from Italy to realize extra expertise of our native markets, cruising situations and infrastructure.

The Captains Workshop is completely out there to Sanlorenzo and Bluegame captains, and we’ll prolong the initiative to Southeast Asia in 2024 as our fleet of yachts grows throughout the area.

SD Collection Success

Sanlorenzo has launched many new fashions in recent times and one which has been notably profitable is the Sanlorenzo SD118. A trideck with a quantity of 298GT, she was a hit from the day she was launched, with deliveries of orders now effectively into 2026.

We’ll shortly see three of those yachts cruising in Asia, with the primary hull to be delivered this summer season. All three have very totally different inside designs, however all will probably be used for a similar function – to discover.

Sanlorenzo SD118

With a spread exceeding 3,000nm, these yachts gained’t be spending a lot time of their residence ports and it’s at all times thrilling for us to see the place they cruise. We anticipate to see itineraries together with the Maldives, Bali, Raja Ampat, Taiwan, Japan and plenty of different components of the area.

The not-so-little sisters to the SD118 embody the huge-volume SD96, which has a semi-enclosed higher deck and is right for all-weather cruising, and the brand new SD90, which was premiered ultimately 12 months’s Cannes Yachting Competition and is already bought out effectively into 2024.

SD96 items are already cruising extensively within the area, with extra beneath development, whereas an SD90 bought to this area is on schedule for a summer season supply in 2024.

Creative Connections

Sanlorenzo’s shut relationship with the artwork world continues and is one thing our crew at all times enjoys and attracts loads of inspiration from. The shipyard presents artwork tasks and installations at artwork and design occasions across the globe, corresponding to Paris+ by Artwork Basel, Milan Design Week and Venice Biennale. It additionally helps chosen fashionable artwork galleries and establishments all through the world.

Since 2018, Sanlorenzo has partnered with Artwork Basel on its occasions in Hong Kong, Basel and Miami Seashore, and is proud to proceed to be the official world yacht associate. This 12 months’s version of Artwork Basel Hong Kong was held in late March, with Sanlorenzo Asia internet hosting an unique Collectors Lounge.

Chinese language artist Li Qing at Artwork Basel Hong Kong

Artwork Basel is a chance to current the shipyard to like-minded people and to share inspiration and concepts for future tasks.

As we get busier within the area with extra yachts delivered, it’s essential for us to remain true to our values on low manufacturing numbers, prime quality, superior service and bespoke design. Our relationship with the artwork world is a illustration of this dedication and permits our crew to attract recent views.

With quite a few tasks in construct and plenty of extra within the pipeline, we stay dedicated to supporting our homeowners of their yachting journey. This 12 months will mark additional funding within the area and an growth of our presence into territories nonetheless new for Sanlorenzo.

We will probably be delivering yachts throughout the area, supported by in our in-house crew of consultants, whereas our gross sales crew will probably be travelling, assembly shoppers and attending yacht exhibits. We thank all those who assist the expansion of Sanlorenzo and Bluegame throughout Asia-Pacific. We now have excessive expectations for the market and are excited to begin new journeys with new homeowners to construct their dream yacht.

This text first appeared on Yacht Model.

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