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Proton’s gross sales goal for the brand new S70 sedan is round 2,000 items a month, stated deputy CEO Roslan Abdullah, who added that the corporate has acquired round 400 bookings for the S70 within the first week following the line-off/bookings open announcement on November 1. The reserving payment is RM500.
Roslan was chatting with the media at Proton’s Tanjung Malim plant yesteday, the place China vp Han Zheng paid a go to.
The month-to-month goal of two,000 items is a fairly large one. To place it into context, the favored X50 – which is vying with the Perodua Ativa to be Malaysia’s prime promoting SUV – is averaging round 2,500 items per thirty days for the previous two quarters and is Proton’s second best-selling mannequin after the Saga.
The place does 2,000 items put the S70 within the sedan enviornment? Not sufficient to topple the Honda Metropolis from the highest of the B-segment mini league based mostly on present figures, because it’s averaging round 2,400 items a month. The B-sedan market is the place the S70 can be priced, so the Metropolis/Vios are its true rivals, however Proton is asking it a C-segment sedan, with a ’70’ badge to match.
If that’s the case, the S70 would be the C-sedan section chief by many folds over the Honda Civic – a given when the S70 is priced like a Metropolis. That is just about the identical state of affairs because the X70 – Proton put its first Geely product within the CR-V section with HR-V pricing – so we’re anticipating to see ‘greatest promoting C-segment sedan’ statements in future press releases.
Nevertheless, there can solely be so many automobile consumers on the identical value vary each month, and if extra individuals go for the S70 over the 2 similarly-priced Japanese-badged sedans within the Metropolis and Vios, the Proton could find yourself outselling them too. Solely time will inform.
To recap what we all know up to now, the S70 is predicated on the Geely Emgrand, which shares the BMA platform with the X50. Dimension clever, the S70 is in between the Metropolis and Civic – its 2,650 mm wheelbase is 50 mm longer than the Metropolis however 85 mm shorter than the Civic.
Beneath the hood is a 1.5-litre turbo engine with a dual-clutch transmission as a substitute of the 1.5L NA CVT combo seen within the Emgrand elsewhere. We’re anticipating this to be the identical powertrain used within the X50 Commonplace to Premium, which suggests 150 PS and 226 Nm.
Extra on the S70 right here, and refill this kind if you wish to e book a unit with Proton PJ.
GALLERY: Proton S70 in different colors
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