Stellantis manufacturers like Ram, Jeep, Dodge, and Chrysler have historically been staples at main U.S. auto reveals, however that will not be the case.

The automaker this week mentioned it’s pulling out of the 2024 Chicago auto present on subsequent month because it reevaluates its advertising and marketing spend amid what it deems to be a “difficult U.S. automotive market.”

In an announcement to Detroit Free Press, Stellantis spokesman Rick Deneau mentioned the automaker will assess its presence at different reveals on a “case-by-case foundation.”

The Chicago auto present will not be the primary main U.S. auto present the automaker will skip. Citing final 12 months’s UAW strike as the explanation, Stellantis pulled out of the SEMA present and Los Angeles auto present which each ran in November. The automaker can even skip subsequent week’s 2024 CES in Las Vegas. Although centered on client electronics, CES through the years has grow to be a serious occasion for automakers displaying new automobile ideas and expertise.

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Automotive Information (subscription required) additionally reported this week that Stellantis will skip a few of the smaller regional reveals just like the Houston auto present and North Texas Auto Expo, two occasions which in earlier years have been common occasions for the Ram and Jeep manufacturers specifically.

A number of the reveals will nonetheless have some Stellantis manufacturers on show, although the manufacturers will likely be represented by sellers and never Stellantis. The automaker advised Automotive Information it is going to go away it as much as sellers whether or not to participant in some reveals.

The pandemic and the rise of social media have led to many automakers decreasing their presence at auto reveals or skipping them altogether. This has resulted in various reveals across the globe being tweaked or totally revamped to draw each exhibitors and guests.

Germany’s prime auto present was given a revamp in 2021, together with being hosted in Munich for the primary time as a substitute of the normal dwelling of Frankfurt. The revamped present additionally positioned a larger emphasis on city and sustainable mobility options, versus the posh and high-performance automobiles which have historically dominated the present. The annual auto present in Geneva was additionally affected by the pandemic, with various reveals canceled. This led the organizer in 2021 to strike a cope with Qatar’s tourism board to separate internet hosting of the present between Qatar and the normal dwelling of Switzerland.