KGM UK is to roll out the South Korean SUV producer’s new company identification throughout every of its 73 websites by mid-2024.

KGM Motors UK confirmed its identify change from SsangYong Motors UK to KGM Motors in December.

The automotive maker mentioned the brand new KGM international company identification alerts a departure from its conventional manufacturing-driven enterprise mannequin and represents step one in direction of the corporate’s imaginative and prescient of turning into a new-generation full mobility enterprise, with a robust dedication to growing modern and sustainable mobility options.

Kevin Griffin, managing director of KGM Motors UK, mentioned: ” Our model promise is predicated on honesty and integrity, which is the muse of KGM Motor UK’s mission. We have now embraced the worldwide company identification change, a cornerstone of our imaginative and prescient, which is able to improve model notion and assist obtain buyer satisfaction.

“The implementation of the company identification programme marks a pivotal shift because the model steers past conventional manufacturing and gross sales. The final word imaginative and prescient is to deal with the applying of a contemporary model that’s future-oriented, utilises new applied sciences, ventures into electrification, autonomous driving, and connectivity. The rebrand is a crucial and elementary stepping stone.”

Andrew Cookson, head of franchising at KGM Motors UK, mentioned:“We’re an bold rising model, and the brand new company identification is a superb alternative for us to work with our companions to enhance the standard of our dealerships and customer support – we’re dedicated to exploring and implementing modern options within the UK market to attain this goal. While different manufacturers are restructuring and could also be lowering its variety of sellers in favour of the company mannequin, we see this as a chance to fill our remaining open factors.”