Renault model CEO Fabrice Cambolive stated the automaker is reviewing its costs after Tesla’s cuts, marking a U-turn in comparison with a earlier place iterated in February by Renault Group CEO Luca de Meo.
On the time, de Meo stated Tesla’s resolution to chop costs on its EVs was destroying worth for purchasers and their confidence within the worth of their autos. He vowed that Renault “will proceed to guard the worth” of its electrical autos, suggesting that it would not resort to cost cuts.
However now that the Renault Megane E-Tech has the identical beginning value in Europe than the Tesla Mannequin 3, the French automaker’s place appears to have modified.
Renault model CEO Fabrice Cambolive stated the wave of value cuts by Tesla is a “warning” for rival producers of electrical autos. He famous that Tesla’s value cuts would pressure Renault to take a detailed take a look at its pricing coverage worldwide, based on Reuters.
“We are going to analyze nation by nation, market by market, which stage of competitiveness we have to have to remain within the match,” he advised reporters on April 17.
Renault’s best EV mannequin, the Megane E-Tech Electrical, now prices as a lot because the Tesla Mannequin 3, one in all its rivals. After final week’s value reduce by Tesla, the Mannequin 3 begins at 41,990 euros in France, in contrast with 42,000 euros for the Megane E-Tech Electrical.
In distinction along with his boss’s feedback earlier this yr, Cambolive acknowledged that Renault can’t preserve the identical costs whereas Tesla is slashing them.
“It is clear that Tesla slicing costs is a problem, beginning with the fee facet of issues. It is a warning that we’re ,” he stated. Gross sales of the electrical Renault Megane rose sharply in March, with sturdy orders regardless of a really restricted discounting coverage. However that was earlier than Tesla reduce Mannequin 3 costs.
Regardless of being considerably smaller than the Tesla Mannequin 3, the Renault Megane E-Tech Electrical prices the identical now in some European markets. The electrical Megane is a subcompact hatchback with SUV styling cues whereas the Tesla Mannequin 3 is a compact luxurious sedan.