The Ford F-150 Lightning electrical pickup has been one of the talked-about autos in America since its 2021 debut. However it hasn’t been one of many best to search out. Ford bought about 200,000 reservations for the truck inside weeks of its debut, then closed them down. A brand new report says sellers will start taking orders even for non-reservation holders tomorrow.
The report comes from the LightningOwners.com discussion board. It cites an e mail reportedly despatched to sellers final week that claims Ford will open the 2023 Lightning order financial institution “to all prospects. No reservation is required to ensure that prospects to position an order. Previous to this date, prospects wanted a reservation and had been invited to position an order via the F-150 Lightning Reservation to Order Program.”
We don’t know, nevertheless, what worth patrons must pay. The doc additionally says a worth replace is approaching Might 9. At the moment, costs run from almost $60,000 to over $100,000.
We’ve a pure skepticism of web discussion board experiences. However Ford executives hinted on their first-quarter earnings name that the transfer may be coming quickly.
The phrase “order financial institution” is vital right here. A reservation and an order are two various things. When Ford launched the truck, the corporate bought reservations, not orders. A reservation value $100 on the time, was not binding, and earned the holder the appropriate to order a truck later. Ford invited reservation-holders in waves to order vehicles.
Ford initially constructed vehicles at a slower tempo and mentioned it might take three years to clear the backlog of reservations of each hand-raiser that positioned an order. However the firm has been working to increase manufacturing unit capability. Simply 16 months later, it’s now comfy taking new orders.
In a March press launch, Ford mentioned it’s on tempo to triple manufacturing this yr, “focusing on an annual manufacturing run charge of 150,000 by the tip of 2023.”
New orders will likely be restricted to sure trims. The doc says sellers ought to settle for orders for less than the XLT, Lariat, and Platinum fashions. Ford says the entry-level Professional trim is bought out for the yr.