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In a latest press launch, electrical automobile maker Rivian Automotive Inc. introduced that it had employed Tesla, Apple, and Meta alumnus Sarah O’Brien. She will likely be working as Rivian’s Chief Communications Officer.
Previous to her appointment at Rivian, O’Brien spent over 4 years working because the Vice President of Govt and Product Communications at Meta. As Rivian’s new government, she will likely be reporting on to Rivian Founder and CEO RJ Scaringe.
O’Brien carries lots of expertise within the electrical automobile sector. Throughout her tenure at Tesla, she served because the EV maker’s Vice President of Communications, and she or he supported the launch of the Mannequin 3, Photo voltaic Roof, and the Tesla Semi. The Mannequin 3 and Tesla Semi’s launches had been among the many electrical automobile maker’s greatest and most refined up to now. The Tesla Semi launch, specifically, was very memorable because of its “another factor” portion — the revealing of the next-generation Roadster.
Throughout her eight-year stint at Apple, O’Brien led the communications for the Apple Watch, one of many tech big’s most iconic merchandise lately. She additionally helped within the international launches for merchandise just like the iPhone, iPad, App Retailer, and the iTunes Music Competition.
In Rivian, O’Brien is anticipated to supervise the electrical automobile maker’s communications perform. These embrace product, shopper, inner, and company communications. Her expertise ought to assist spotlight and promote Rivian’s newest improvements.
The brand new Rivian government shared her ideas about her new appointment.
“Rivian continues to be within the early chapters of its unimaginable story, and I’m thrilled to have the ability to play a job in telling the following chapters. Rivian is delivering on an bold mission, not solely to create electrical automobiles that redefine the possession expertise, however to offer its clients with actual methods to get carbon out of transportation and drive actual impression. By serving to to inform Rivian’s tales, we hope to encourage individuals from the world over to discover responsibly and protect our pure world,” O’Brien stated in a press launch.
Whereas O’Brien will not be a part of Rivian’s manufacturing staff, her experience in communications would assist body the corporate’s work in a approach that may make it related and vital to potential clients. That is extremely essential, particularly contemplating that Rivian inventory has dipped over 80% from the place it was firstly of 2022.
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