BMW achieved a record-breaking 12 months in 2023, promoting 2,253,835 vehicles, which is 7.3% greater than the earlier 12 months. The corporate efficiently defended its luxurious gross sales crown by outperforming Mercedes-Benz and Audi as soon as once more. Nonetheless, the meteoric rise of Tesla can’t be ignored. Whereas some might argue that Tesla isn’t a conventional premium model, due to this fact rendering this comparability moot, its exceptional success is noteworthy.
How did Tesla fare final 12 months? It shipped 1,808,581 autos, a whopping 38% improve YoY. The Mannequin 3 and Mannequin Y did the heavy lifting as mixed gross sales of those two electrical autos amounted to 1,739,708 models. The remaining 68,874 deliveries had been for the larger and costlier Mannequin S and Mannequin X. Shipments of the Cybertruck commenced close to the tip of final 12 months, however solely a handful of these had been delivered in 2023.
Exceeding 1.8M gross sales in a 12 months is spectacular when you think about Tesla solely sells EVs and simply 4 fashions, plus the Cybertruck newcomer. It acquired dangerously near taking down Audi from the final place on the luxurious gross sales podium because the Ingolstadt-based marque delivered round 1.9M autos. Which means the hole narrowed down to only about 100,000 autos in 2023, despite the fact that Audi posted a 17% leap in shipments in comparison with 2022.
BMW, Mercedes-Benz, and Audi boast huge lineups that includes quite a few gasoline, diesel, plug-in hybrid, and electrical autos. Witnessing Tesla constantly shut in on the German luxurious trio annually with its focus solely on EVs is exceptional, regardless of the controversies generated by Elon Musk over time.
Talking of which, the pinnacle honcho informed analysts a 12 months in the past that the automaker had the aptitude to assemble as many as two million vehicles in 2023. Nonetheless, that focus on was not met, as Tesla ended the 12 months with 1,845,985 autos manufactured. The CEO’s assertion implies that the EV-only firm has the manufacturing potential to satisfy a fair increased demand.
Supply: Tesla, BMW