Home Automotive Vertu Motors rebrands former Helston Garages Volvo dealerships

Vertu Motors rebrands former Helston Garages Volvo dealerships

Vertu Motors rebrands former Helston Garages Volvo dealerships


Vertu Motors has accomplished the rebranding of the Volvo Automobile UK dealerships it acquired as a part of the £117 million acquisition of 28-site Helston Garages final yr.

The AM100 PLC joined the Swedish premium carmaker’s automobile retail community with completion of the deal final December – additionally including its first Ferrari dealership – after Yeomans snapped up 11 Volkswagen Group dealerships and Rybrook acquired the Porsche Centre Exeter from the £627m turnover enterprise.

Now the Volvo websites in Barnstaple, Exeter, Taunton, Yeovil and Truro have been formally integrated into the Vertu enterprise via a showroom rebrand.

Vertu Motors chief government Robert Forrester stated: “I’m delighted to welcome these Southwest Volvo retailers, colleagues and prospects to Vertu Motors.

Inside a Volvo showroom“Volvo is a improbable model, that prides itself in its security, heritage and design.

“Clients will nonetheless obtain the identical wonderful service they’re used to, delivered by acquainted faces – simply with new title above the door.”

Final month Vertu asserted that ‘scale is a key success issue’ in automotive retail in a five-month buying and selling replace detailing its speedy growth via the addition of recent dealerships throughout the UK.

The interval lined by its March 2 replace included its development to grow to be the UK’s largest BMW Motorrad retailer, its acquisition of Helston Garages and the opening of new Toyota dealerships in a West of Scotland territory inherited from Arnold Clark.

In whole, 37 gross sales retailers have been added to group’s portfolio of 191 gross sales and aftersales retailers since December 1, 2021.

As a part of its development within the Southwest with new OEM Companion Volvo the group not too long ago confirmed a partnership with EFL League One facet Plymouth Argyle Soccer Membership for the rest of the 2022/23 season.

The deal will see its branding being displayed on the enjoying package of the Pilgrims for the Papa John’s Trophy Closing at Wembley towards Bolton Wanderers.

The model has additionally confirmed a partnership with Somerset County Cricket Membership, with its branding to function on the sleeve of the Membership’s LV= Insurance coverage County Championship and One-Day Cup enjoying shirts.

Vertu Motors can even grow to be a One-Day Cup Massive Display Boundary Companion and T20 Reside Stream Companion, along with that includes on the entrance of the Somerset County Cricket Membership Ladies’s enjoying shirts.



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