Nearly half of sellers (48%) are planning to make use of social media as a key used automobile advertising instrument this 12 months, in response to new analysis.

The February Startline Used Automobile Tracker requested automobile retailers which methods they deliberate to make use of to maximise gross sales this 12 months.

The info is compiled every month by APD World Analysis and 301 customers and 61 sellers took half.

Paul Burgess, Startline Motor Finance chief government, stated social media presents a comparatively low price advertising technique that may assist sellers to succeed in new prospects.

Different solutions included providing larger reductions (38%), encouraging prospects to alter their vehicles earlier (36%) and enhancing their motor finance providing (34%).

Additionally, 31% plan to alter their stocking focus, 26% are intent to deal with enhancing the shopper expertise and journey, and 15% will enhance gross sales crew incentives.

Burgess stated: “Whereas the used automobile market stays very resilient, there’s undoubtedly a readjustment underway following a number of growth years within the wake of the pandemic, so sellers are searching for methods to maximise gross sales.

“Along with social media, it seems as if there are some way more conventional gross sales strategies being adopted, akin to providing larger reductions and contacting the present buyer base to encourage them to alter their vehicles earlier.”

The outcomes additionally confirmed that 31% are taking a look at enhancing their finance providing.

Burgess added: “Definitely, we’re speaking to fairly numerous sellers about their lending panels and the way they are often made extra versatile with a view to meet the wants of automobile patrons in 2024.

“Alongside the main focus that our analysis exhibits on the shopper expertise and altering stocking focus, plainly many sellers are decided to put a renewed emphasis on assembly shopper wants.”